Posts Tagged ‘smoke out’

Guerilla Union Is Way More Then Just A Concert Promotion Organization

Guerilla Union

By Alex Distefano

Formed in 1998, Guerilla Union began as a concert promotion company, but it has since evolved into much more. The company is the driving force behind such massive hip-hop events as Spring Gathering, Rock the Bells, Paid Dues and Cypress Hill’s Smokeout. Guerilla Union has also ventured into the world of fashion, technology, media, independent art and medicinal marijuana advocacy, proving that hard work combined with a DIY grassroots ethic can lead to success in multiple arenas, Guerilla Union founder Chang Weisberg recently spoke with CULTURE about the lineup for the 8th annual Rock the Bells, his passion for hip-hop music in a live setting, his promotion work and his latest take on marijuana.


Tell readers the origins of Guerilla Union.

Well, at first it was all about concert promoting. I’ve been doing it with a lot of cool people for many years. It involved putting together concerts featuring all kinds of music, and we also dealt with clothing and merchandise. In ’98, we formed [Guerilla Union]; and subsequently it was the same year that we started the Cypress Hill Smokeout festival. Now we are involved in tons; from the Dragon Fest to Paid Dues—an independent hip-hop festival—and, of course, Rock the Bells, which is huge. It took a lot of hard work, but it’s definitely paid off. We’re just happy to be one of the most recognized promoters in the U.S, with the magnitude of work we do . . . But we just took what Lollapalooza was doing to the next level and kept it going. I love what Perry Farrell did, and I look up to him. We are fortunate to work with such great artists like Cypress Hill and Snoop Dogg and many more.


Tell us about this year’s Rock the Bells. Can you give us the scoop on any surprise guests?

Well this year we have another amazing show. I think there are 10 records being performed in their entirety, which is always cool. I’m looking forward to all of them really; Nas doing Illmatic and Lauren Hill performing the Miseducation album; Cypress Hill’s Black Sunday. And in particular, I’m looking forward to seeing Mobb Deep play The Infamous and Souls of Mischief play 93 ’Til Infinity.Those are a little more obscure, but that’s just my opinion.

Spring Gathering 2011

Tell readers about the recent Spring Gathering Music Festival and Medical Marijuana Expo in San Bernardino. Did you encounter any problems with law enforcement?

It was different in that people with doctor’s notes could legally use marijuana at the show . . . There were no incidents at the concert. This type thing would not have happened two years ago.


I heard that you have a NorCal medical marijuana and music event planned for the future. Can you tell us more?

We are currently making the plans to hold two events in the next 12 months up north. The first one will be in the Bay Area this fall. It’s not solidified yet, but its well on its way. This is something we’re very excited about as well; and Northern California is so much further ahead with the acceptance of medical marijuana and use in general, so we’re going to set our sights high.


Guerilla Warfare

Guerilla Union head honcho Chang Weisberg isn’t shy about his canna-activist views. The more-than-a-concert-promoter maintains that the medical marijuana movement will eventually lead to full legalization. “We are in prohibition now, just as was once the case with alcohol,” he says. “But the hypocrisy is clear: alcohol and tobacco cause more of a serious health threat than marijuana ever will. These drugs kill. Yet marijuana doesn’t. But the fight goes on. Marijuana will not go away.”


Article from Culture Magazine and republished with special permission

Spring Gathering 2011

Saturday June 11, 2011 All Day
NOS Events Center, San Bernardino, CA, US  (map)

Spring Gathering Music Festival & Marijuana Expo

NOS Event Center – San Bernardino, California







Wikipedia 420, 4/20, 4:20

420, April 20th, 4:20

420, 4:20 or 4/20 (pronounced four-twenty) refers to consumption of cannabis and, by extension, a way to identify oneself with cannabis subculture. The notable day for these is April 20.[1] (Not to be confused with J-Day, an international protest held on the first Saturday of May.)

The term was allegedly coined by a group of teenagers in San Rafael, California in 1971.[2][3] Calling themselves the Waldos, because “their chosen hang-out spot was a wall outside the school,”[4] the group first used the term in connection to a fall 1971 plan to search for an abandoned cannabis crop that they had learned about.[5] The Waldos designated the Louis Pasteur statue on the grounds of San Rafael High School as their meeting place, and 4:20 p.m. as their meeting time.[4] The Waldos referred to this plan with the phrase “4:20 Louis”. Multiple failed attempts to find the crop eventually shortened their phrase to simply “4:20”, which ultimately evolved into a codeword the teens used to mean pot-smoking in general.[5]

High Times Creative Director Steven Hager was the first person to track down the Waldos and publish their account of the origins of the term. Hager wrote “Are You Stoner Smart or Stoner Stupid?” (October 1998) in which he called for 4:20 PM to be the socially accepted hour of the day to consume cannabis. “I believe 420 is a ritualization of cannabis use that holds deep meaning for our subculture,” wrote Hager. “It also points us in a direction for the responsible use of cannabis.”

April 20 observances

April 20 (4/20 in U.S. date notation) has evolved into a counterculture holiday, where people gather to celebrate and consume cannabis.[1] Some events have a political nature to them, advocating for the decriminalization of non-medical cannabis in the United States.

Partial View of Hippie Hill in San Francisco

American observance

San Francisco, California

Every year thousands of people flock from all over California to San Francisco‘s Hippie Hill, located in Golden Gate Park near the famous Haight-Ashbury district.[6]

University of California, Santa Cruz

A celebration on April 20 takes place every year in the Porter College meadow at the University of California, Santa Cruz. The event has grown during recent years after the city of Santa Cruz passed Measure K in 2006, making marijuana a low-priority crime. Participants in the event are often confronted by religious anti-drug activists, yet these protesters are largely ignored.

Students and others gather to smoke cannabis at a meadow near Porter College on April 20, 2007—”420 Day”.

University of Colorado, Boulder

A large celebration is held every year on the University of Colorado‘s Boulder campus, with attendance reaching more than 11,000 in 2008. It has been estimated that in 2009 the crowd surpassed the 10,000 attendee mark that was set in 2008. This would make CU Boulder’s celebration of the hopeful legalization of marijuana one of the largest such celebrations in the United States.[7][8] University police have tried various methods to prevent the gathering, including photographing students participating in the event,[9] but the crowd has grown every year.[8] The university and police have taken a more hands-off approach since 2006, emphasizing event safety over possession citations. Recent growth of the medical marijuana industry in Colorado is expected to add momentum to future events.[10]

On April 15, 2009, the Office of the Chancellor sent an e-mail to all CU students regarding the 2009 celebration of 4/20 stating that the event would debase “the reputation of your university and degree.” The CU student newspaper disagreed with the Chancellor’s analysis.[11]

No possession tickets were issued at the 2009 event.[12]

Panorama of the 2010 420 cannabis event at University of Colorado at Boulder.

Canadian observance

Ottawa, Ontario

Annually, on April 20, thousands of activists gather on Parliament Hill and Major’s hill to look toward the peace tower as they join each other in smoking marijuana when the clock strikes 4:20. Police keep an eye on protesters to make sure the peace is kept within correlation to law.[13][14]

Montréal, Québec

Every year on April 20, thousands of people gather at the Mont-Royal monument to celebrate 4/20. Police don’t make arrests, although they do make their presence known.

London, Ontario

Each year on 4/20 thousands gather at Victoria Park downtown to celebrate. Over 2000 people joined the festivities in 2010 that included live music. London police made a presence but announced they were not going to lay any marijuana related charges. London is also the hometown of Canadian cannabis policy reform advocate Marc Emery.

Toronto, Ontario

Every year on April 20th since 2006, a march takes through the city streets in advocacy of legalizing marijuana. The march ends up at Queen’s Park Circle just north of the Ontario Provincial Parliament to celebrate 4/20 where there are both vendors and entertainers. Though the event is police-patrolled, no tickets were issued in 2010 while over 30,000 people participated in the revelry.

Vancouver, British Columbia

On April 20, 2009, an estimated nearly 10,000 people gathered around the Vancouver Art Gallery to celebrate “420”. The police did not attempt to make arrests. This event has taken place in Vancouver annually for many years, and the police are generally tolerant of all marijuana use on April 20, and most other days.[15]

New Zealand observance


In Auckland, New Zealand a 420 group meets regularly at the Daktory.[16]


In Dunedin, New Zealand, members of Otago NORML and some students at University of Otago meet every Wednesday and Friday at 4:20 pm under a Walnut tree on the University’s Union Lawn to smoke cannabis in defiance of New Zealand’s cannabis law. There was considerable media and police interest in the ‘420’ group in 2008, resulting in the arrest of a student and the issuance of trespass notices to members of the public at one of the 4:20 pm meetings.[17][18][19][20][21][22] The group leader was arrested for cannabis possession at a university Market Day unrelated to the 4:20 meetings,[23] but was later discharged without conviction on all charges.[24] The group celebrated their 5th anniversary on 11 September 2009.[25]

How to: Roll a Crystal Cross Joint Explained by B-Real|

Cypress Hill’s B-Real has started his own streaming video website, where you can keep up with his weed smoking style and music. also spills over on to youtube where you can watch some really smoke sessions and show experts. In this video he teaches us to roll a Crystal Cross Joint.

B-Real has been a leader in the pot community since way back in the day. Cypress Hill was the first of it’s kind, and the most widely recognized rap group to focus so heavily on their love of weed. Every group that has come after them from Kid Cudi to Kottonmouth Kings owes them a debt of gratitude, and so do their stoner fans.

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